You might be the best trainer, instructor or tack designer in the world… but if you can’t market your business, you’re dead in the water. Allie Dunkin of Entrigue Consulting helps describe why digital marketing is a must-have for equine businesses.
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How can professional riders and trainers set themselves apart from the herd in a competitive industry? Professional dressage trainer Brianna Zwilling explains why marketing is the best investment a professional can make.
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Trainers need to have more than horsemanship skills: business acumen and interpersonal skills are critical for survival. Claire Trafton shares some details.
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Navigating the gray area of amateur status, brand ambassadorships and social media according to recent USEF clarifications often leads to more questions than answers. Claire Trafton of Entrigue Consulting maps the scene.
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Social media can be a powerful tool to promote one’s business and professional status — but there are a few pitfalls to avoid. Claire Trafton of Entrigue Consulting explains.
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Equestrian marketing specialist Emilie Jones shares some tips for getting started.
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