Partner With Us!

Interested in advertising on Horse Nation? Download our 2025 Partnership Guide here.

Connect your product with horse lovers from all walks of life. Reach your intended audience by placing ads within our existing content or creating your own for us to share.

Horse Nation is a community that looks to inform and entertain horse owners, riders, and lovers around the world. Although most of our audience is based in the U.S., we publish pieces that are relevant to our readers from across the pond and the world over.

We pride ourselves on offering entertaining articles and videos to keep our readers laughing and engaged. We focus on providing original content that covers the latest in equestrian news, educational articles to keep horsepeople well-informed, training tips, reader essays and product reviews.

Through this effort, we achieve our overarching goal of building and refining a community of like-minded crazy horsepeople.

Here are just a few reasons why partnering with Horse Nation is a genius idea:

Contagious content for all breeds of horse lovers.

The most ridiculous horsey site on the internet is growing ridiculously fast. Horse Nation offers the most brilliant horse-related content on the web, never shying from hyperbole or hysterical stories about horses and the people who love them.

Every day, 30,000+ readers around the world click to get a fix of breathtaking (and breathtakingly funny) videos, snort-worthy lists, heartwarming stories and updates on bizarre news and culture about our favorite subject, our steeds. Unlike any other equine related site, we specialize in equal-opportunity satire, serving up stories that delight readers of all disciplines and especially undisciplined readers. Hunter-jumpers, dressage queens, jockeys, polo players, barrel racers and Breyer horse show organizers — we are one site to lure them all. United in laughter across all breeds (of horses and people) we remind the world many times a day that horses, and their people, are fascinating — and funny.

Our readers visit often. With multiple new posts per day, Horse Nation is one of the most frequently updated equestrian websites in the world.

Horse Nation is diverse. Rather than catering to one discipline, we appeal to the full breadth of equestrian sport, including dressage, eventing, hunter/jumper, barrel racing, mounted shooting, endurance, driving, vaulting, polo, racing and more.

Horse Nation is engaging. We maintain a lively social media presence and encourage discussion on the site to create an interactive, community atmosphere.

We get genuinely excited about our sponsors. We’re enthusiastic about promoting your products, and that enthusiasm translates directly to readers.

Sponsorship is more than just a banner ad. From product reviews to contests to feature articles, we team up with sponsors to promote their products and services in the most effective way possible–which we think means taking a multidimensional approach.

We Are Nation Media

Nation Media is a family of equestrian websites consisting of Horse Nation and Eventing Nation. Nation Media’s goal is to create unique and engaging content that people want to consume, that promotes community, and that sponsors are proud to be associated with. We seek to bring fairness, objectivity, and advocacy into the content we create — with just the right amount of ridiculousness. We aspire to create a great place to work and a sustainable business. We commit to always embracing the “insanity in the middle.”

Go Riding.

Interested in advertising on Horse Nation? Download our 2025 Partnership Guide here.