Futuristic Robot Racehorses Featured in New Acura Commercial

And then they turn into real horses, and then they turn into cars. And the point is… ???

[Cutting Edge Group]

So, I’ve watched the commercial three times now and I’m still not sure what’s going on. Are they trying to say that real horses are better than robot horses, but not as good as Acura cars?.

Here, I found a press release from Acura that explains the concept:

Set against the backdrop of an otherworldly racetrack, the new Acura TV commercial opens with four robotic horses, representing traditional approaches to luxury performance, emerging from the starting gate and aggressively jostling for position. Spectators watch from the grandstand in a euphoric state, among them a more enlightened and informed individual who seems to know that something unexpected is about to happen. At that moment, an elegant and powerful dark horse emerges from the pack and transforms into the all-new 2014 Acura RLX Sport Hybrid SH-AWD™, which is then joined by the 2015 TLX Prototype and the NSX Concept as all three vehicles surge forward. An on-screen graphic declares “Let the race begin.”

Yeah, I never would have got that. Also, it made me sad when the horse turned into the car. Clearly, horse people are not the target demographic.

Many thanks to Stephanie Heinsons for the tip. Go Riding!

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